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Build Your Brand with Digital Marketing – A Workshop

Join the most awaited Workshop on Building your Brand with Digital Marketing.

Book Your Seat Now! Limited Seats.

Topics of the Workshop

Introduction

  • General Questions
  • The “One Thing” That Will Transform Your Marketing
  • 5 Best Free Digital Marketing Tools

Marketing Fundamentals

  • 8 Ways to Find Your Audience Online
  • How to Identify Your Unique Selling Proposition
  • Steps to Get Valuable Feedback on Your Project

Importance of Internet Marketing

  • Types of Internet Marketing Methods
  • How the Search Engine Works?
  • Page Rank Technology
  • Panda Update and Its Importance

 Email Marketing

  • Why List Building Is So Important
  • How to Track Email Sign Ups with Google Analytics
  • How to Turn Your Homepage into a Landing Page
  • How to Use Pop Ups & opt In Forms
  • Email Analytics: 5 Metrics to Track

Copywriting

  • What is Copywriting & Why is it Important?
  • How to Write for Your Buyers
  • Headlines are “Eighty Cents of the Dollar”
  • Tips to Write Magnetic Headlines
  • Interest, Desire & Action

Search Engine Optimization (SEO)

  • An Overview of SEO
  • SEO Metrics to Measure SEO Performance
  • On-Page Optimization (Onsite)
    • Basics of Website Designing / Development
    • Onsite Optimization Basics
    • Importance of Domain Names
    • Website Structure and Navigation Menu Optimization
    • SEO Content Writing
    • Page Speed Optimization Tool
    • Iframes / Frames Effects On SEO
    • Types of Keywords
    • Keyword Research Methodology
    • Txt File
    • Sitemap Creation
    • Google SEO Guidelines
  • Off-Page Optimization (Offsite)
    • Introduction to Offsite Optimization
    • Submission to Search Engines
    • Linking Building Methodology
    • Types of Linking Methods
    • Free Links / Paid Links
    • Directory Submissions For SEO
    • Social Bookmarking
    • Local Business Listing (Local SEO)
    • Classifieds Posting
    • Press Release Submission
    • Article Submissions
    • Video Submissions

 

  • Introduction to Google Analytics
    • Installing Google Analytics
    • Basics of Google Analytics
    • Visitors Reports
    • Geographic Reports
    • Traffic Sources Reports
    • Keywords Reports
    • Goals and Conversions
    • Blocking the Crawler and Blocked Pages

 

  • How to SEO Optimize Your Homepage
  • How to Improve Website Performance & Speed

Advertising

  • AdWords Data Analysis
  • Keywords/Keyword Positions
  • Traffic Sources
  • Overview of Traffic Sources
  • Sources / Direct Search
  • Organic / Keywords Analysis
  • Paid / Referral

 

 

YouTube Marketing

  • Use Simple Videos to Drive Traffic & Sales
  • Why YouTube
  • YouTube Marketing Strategy
  • The Subscriber Advantage
  • YouTube Recording Software & Mics
  • YouTube Keyword Research
  • YouTube Video Structure
  • YouTube SEO
  • YouTube Thumbnails
  • YouTube Annotations & Cards
  • YouTube Promotion
  • YouTube Analytics

Facebook Marketing

  • Why Facebook?
  • Facebook Cover Image
  • Description & About Page
  • Apps & Tabs
  • Page Settings
  • Native Videos
  • Facebook Contest
  • Use Facebook Groups to Drive Organic Likes
  • Add a Facebook Like Box to Your Website
  • Secret Strategy to Increase Page Likes

Twitter Marketing

  • Why Twitter?
  • How Twitter Works
  • Ways to Get More Retweets
  • Use Hashtags to Increase Discoverability
  • Follow Top Twitter Users
  • Join a Trending Conversation
  • Track Results: Twitter Analytics

Other Social Media Websites

  • Leverage most popular Social Media Websites
  • Create a list of top Social Media and Social Bookmarking Websies

Google AdSense

  • How AdSense works
  • Why AdSense
  • Where can AdSense be implemented?
  • Tracking Revenues
  • Alternative avenues to AdSense
  • Differences and working of Publishers and Advertisers

Certifications

  • Types of Certifications
  • AdWords Certification
  • Facebook Blueprint Certification
  • Benefits of Google Partnership
  • YouTube Certification
  • Individual Certification
  • Company Certifications

Book Your Seat Now! Limited Seats.

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