Digital Marketing Course

This Digital Marketing Course is a Masters Program in Digital Marketing, brought to you by Helpopedia EduTech.

Digital Marketing Course Features:

  • 100% Practical Training
  • 100% Hands on experience.
  • 80% Practical Learning and 20% Theory
  • 100% Career Oriented Course
  • 3 Years Free Doubt Clearing Sessions
  • Innovative Revenue Generation Programs with Digital Marketing

“We teach with Innovative Revenue Segment Integration Technologies which NO Institute in India will Teach you.”

Digital Marketing Course Duration: 3 Months

Digital Marketing Course Fees: Click Here

Digital Marketing Course Table of Content

Introduction to Digital Marketing                                                

  • Frequently Asked Questions (FAQ’s)
  • How to Grow a Business Online from Scratch
  • The “One Thing” That Will Transform Your Marketing
  • 5 Best Free Digital Marketing Tools


  • Project Overview: Create a Buyer Persona & Unique Selling Proposition
  • How to Create a Buyer Persona
  • 8 Ways to Find Your Audience Online
  • How to Identify Your Unique Selling Proposition
  • Taking Action: Create a Buyer Persona & Unique Selling Proposition
  • 3 Steps to Get Valuable Feedback on Your Project


  • Types of Internet Marketing Methods
  • How the Search Engine Works?
  • Understanding The SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and Its Importance
  • Latest Updates About SEO Algorithms


  • Project: Validate Your Idea with Type form
  • Why Type form?
  • How to Design Your Online Survey
  • How to Distribute Your Online Survey
  • How to Analyze Your Survey Results
  • Taking Action: Validate Your Idea with Type form
  • Quiz – Market Research


  • Project: Write Copy That Sells
  • What is Copywriting & Why is it Important?
  • How to Write for Your Buyer Persona
  • Attention – Headlines are “Eighty Cents of the Dollar”
  • 11 Tips to Write Magnetic Headlines
  • I.D.A – Interest, Desire & Action
  • Taking Action: Use A.I.D.A to Write Copy That Sells
  • Quiz – Copywriting


  • An Overview of Search Engine Optimization (SEO)
  • 5 SEO Metrics to Measure SEO (Search Engine Optimization) Performance
  • On-Page Optimization (Onsite)
    • Basics of Website Designing / Development
    • Usability and User Experience in Website
    • Onsite SEO Optimization Basics
    • HTML Basics For SEO
    • Importance of Domain Names
    • Website Structure and Navigation Menu Optimization
    • HTML Validation Using W3C
    • Coding Best Practices
    • Filename Optimization
    • Title Tag Optimization
    • Meta Tags Optimization
    • Headers Optimization
    • SEO Content Writing
    • Page Speed Optimization Tool
    • Anchor Links Optimization
    • Internal Link Strategy
    • Iframes / Frames Effects On SEO
    • Keywords Research and Analysis
    • Introduction to Keyword Research
    • Business Analysis
    • Types of Keywords
    • Keyword Research Methodology
    • Keywords Analysis Tools
    • Competition Analysis
    • Preparing A Keyword List for Project
    • Image Tag Optimization
    • Footer Optimization
    • Creating an HTML and XML Sitemaps
    • URL Rewriting Techniques (301, 302)
    • Txt File
    • Sitemap Creation
    • Google SEO Guidelines
  • Off-Page Optimization (Offsite)
    • Introduction to Offsite Optimization
    • Submission to Search Engines
    • Linking Building Methodology
    • Types of Linking Methods
    • Free Links / Paid Links
    • Directory Submissions For SEO
    • Social Bookmarking
    • Local Business Listing (Local SEO)
    • Classifieds Posting
    • Forum Signatures and Commenting
    • Using Blogs For SEO
    • Blog Commenting
    • Press Release Submission
    • Article Submissions
    • Video Submissions
    • Social Media Optimizatization Techniques (Basics)
    • RSS Feeds Submissions
    • Tracking the Links and Page Rank
    • Reports and Management
    • Website Position Analysis
    • Introduction to Google Analytics
    • Installing Google Analytics
    • Basics of Google Analytics
    • Visitors Reports
    • Geographic Reports
    • Traffic Sources Reports
    • Keywords Reports
    • Goals and Conversions
    • Live Project Exposure
    • Google Webmasters Tools
    • Adding A Site and Verification Process
    • Configuration / Settings
    • Geographic Settings
    • URL Parameters
    • Site Links / Health
    • Crawl Errors / Crawl Stats
    • Google Fetch
    • Blocking the Crawler and Blocked Pages
    • Traffic
    • Search Queries
    • Links to Site / Internal Links
    • Optimization / Sitemaps
    • Remove URLS From Index
    • HTML Suggestions
    • Content Keywords
  • How to SEO Optimize Your Homepage
  • How to Verify Your Website in The Google Search Console
  • How to Improve Website Performance & Speed
  • How to Take the Google Mobile Friendly Test
  • How to Do Keyword Research: Steps & Strategy
  • How to Quickly Brainstorm 1000’s of Keyword Ideas
  • How to Narrow Down Your Keyword List using Google Keyword Planner
  • How to Assess Keyword Competition & Choose Target Keywords
  • How to Write Title Tags Search Engines Love
  • How to Skyrocket Click through Rate with Meta Descriptions
  • How to Appear in the Google Image Search Results
  • Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
  • The Types of Backlinks That Really Matter and How to Get Them
  • How to Maximize Links for Your SEO Campaigns
  • How to Create Content That Generates Links & Social Shares on Autopilot
  • How to Leverage Authority Websites and Top of the Search Results
  • Quiz – SEO
  • Local SEO: How to Rank Your Local Business in Google


  • Introduction to Web Analytics
  • What Is Web Analytics
  • Purpose of Analytics in Internet Marketing / Admin Interface
  • Setting Up an Accounts and Web Properties.
  • Managing Account / Users
  • Google Analytics Interface
  • Home Tab / Realtime Data
  • Dashboard / Widgets
  • Customize Dashboard
  • Intelligent Events / Shortcuts
  • Interface Feature
  • Date Selection and Comparison
  • Exporting Reports
  • Customizing Dashboards
  • Emailing Reports
  • Conversion Tracking Goals
  • Calculating The ROI
  • Custom Reporting


  • AdWords Data Analysis
  • Keywords/Keyword Positions
  • Traffic Sources
  • Overview of Traffic Sources
  • Sources / Direct Search
  • Organic / Keywords Analysis
  • Paid / Referral


  • Project: Use Simple Videos to Drive Traffic & Sales
  • Why YouTube
  • YouTube Marketing Strategy
  • “Watch Time” is Golden
  • The Subscriber Advantage
  • YouTube Recording Software & Mics
  • YouTube Account Set Up & Optimization
  • YouTube Keyword Research
  • YouTube Video Structure
  • YouTube SEO
  • YouTube Thumbnails
  • YouTube Annotations & Cards
  • YouTube Promotion
  • YouTube Analytics
  • Taking Action: Upload Your First Video
  • Quiz – YouTube



  • Why Facebook?
  • The Power of Organic Facebook Marketing
  • Dominate Facebook & Instagram
  • Facebook’s EdgeRank algorithm
  • Understanding EdgeRank to boost your client’s reach

Getting Started

  • Setting up a Facebook Business Page
  • Setting Up Your Menu Tabs on Facebook
  • Creating Your Facebook Shop and Adding Your First Product
  • Creating Services on Facebook
  • Uploading Your First Promotional Video to Your Facebook Page
  • Liking Other Business Pages as Your Business Page
  • Drive Traffic to Your Website Using Facebook Notes
  • Posting to Groups on Facebook

Facebook Marketing

  • Know your target group
  • Targeting options
  • How to get familiar with your target group
  • Why trust is so important
  • How to build trust
  • Boost your reach
  • Use cover photo to generate Leads & boost sales
  • Facebook Page Cover
  • How to use Tabs for traffic and sales
  • Facebook SEO
  • Optimizing your Facebook Page
  • Facebook Page Apps
  • Get found in the SERPs and Facebook Search
  • Identify your best posts with a content audit
  • Free tool to analyze your Fan page
  • Facebook Sales Funnel
  • Discovering the BEST Keywords
  • Video Promotion

Facebook LIVE

  • What’s Facebook Live and WHY you need to start using every day
  • Start a Facebook Live (Technology)
  • Planning your Facebook Live Streaming
  • Talking to Audience
  • The Best Call to Action on Facebook Live
  • Reuse Facebook Live Session for Marketing

Facebook Personal Branding

  • Define yourself
  • Branding Strategy
  • Set your privacy settings
  • Create vanity URL
  • Professional Details
  • Networking to increase the base
  • Create posts/share content

Facebook Content Delivery

  • Content Matrix
  • Types & Quality of Posts
  • Create link posts
  • Publish content that create conversations
  • Create a blog & newsletter
  • Post Frequency
  • Likes Philosophy
  • Be original

Facebook Engagement

  • Establish Unique Selling Proposition
  • Call-to-Action
  • Call-to-Action Types
  • Call-to-Action Buttons
  • Reach the Right Customers
  • Engaging Fans
  • Interacting with Fans
  • Content, Competitions & Surveys
  • Content | Questions | Images | Videos | Quizzes | Contest | Hashtags

 Facebook Analytics

  • Facebook Analytics
  • A/B Testing
  • Creating a Test
  • Actions on page
  • Create Your Facebook Page
  • Facebook Icon
  • Facebook Cover Image
  • Description & About Page
  • Apps & Tabs
  • Page Settings
  • 9 Post Formulas Guaranteed to Drive Engagement
  • Edgerank Algorithm
  • Caption This Photo
  • Quotes
  • Native Videos
  • Facebook Contest
  • Facebook Post Formulas
  • Bonus Tips: Content Strategy
  • Tactics to Start Getting Organic Likes
  • Use Email to Drive Organic Likes
  • Use Facebook Groups to Drive Organic Likes
  • Add a Facebook Like Box to Your Website
  • Secret Strategy to Increase Page Likes
  • 5 Facebook Insights Reports to Measure Success


  • Increase Your Twitter Followers with 10 Strategies
  • Why Twitter?
  • How Twitter Works
  • What Not to Do on Twitter
  • 4 Ways to Get More Retweets
  • 5 Steps Optimize Your Profile
  • 5 Ways to Promote Your Twitter
  • Use Hashtags to Increase Discoverability
  • Follow Top Twitter Users
  • The Poster Boy Formula
  • Join a Trending Conversation
  • Bring Twitter into the Physical World
  • Track Results: Twitter Analytics
  • Schedule Tweets with Buffer
  • Twitter Advertising


  • Project: Get Your First 1000 Email Subscribers in 30 Days
  • Why List Building Is So Important
  • How to Integrate MailChimp with WordPress
  • How to Track Email Sign Ups with Google Analytics
  • How to Add a Lead Magnet to Your Sign-Up Form
  • How to Turn Your Homepage into a Landing Page
  • How to Use Pop Ups & opt In Forms
  • How to Use Lead Pages to Grow Faster
  • How to Create an Email Campaign in Mailchimp
  • Email Analytics: 5 Metrics to Track
  • Taking Action: Set Up Your Sign Forms & Incentives
  • Quiz – Email Marketing


  • What is SMS Marketing?
  • Requirements for SMS Campaigns
  • TRAI Rules and Regulations
  • Using Sender ID
  • SMS Content and Format
  • Prohibited products and services in SMS Marketing
  • SMS Content Management System
  • SMS Marketing Tools
  • SMS Service Providers
  • Selecting the Service Providers
  • Do’s & Don’ts in SMS Marketing


  • How Affiliate Marketing Works
  • Affiliate Marketing in Action
  • Keywords Research
  • How to Find Your Buyers
  • Looking for The Best Affiliate Networks
  • How to Get Started as Amazon Associate
  • How to Build Your Affiliate Website
  • Choose and Register Your Own Domain
  • Creating Powerful Keyword-Based Content
  • Use Affiliate Resources
  • Article Formatting Secrets
  • How to Get Your Affiliate Links
  • How to Create Your Affiliate Link
  • How to Insert Your Affiliate Links in The Article
  • How to Short, Share and Track Your Affiliate Links
  • The Best Affiliate Marketing Promotional Strategies
  • How to Send A Broadcast?
  • How to Generate Traffic
  • List Building the Pro Way
  • Drive Social Media Traffic
  • Million Visitors from Classified Ads
  • Drive Traffic from Subject Directories
  • Perfect Promotion Method



  • Mobile Marketing – Overview
  • Why Mobile Marketing?
  • Mobile Marketing — Technology & Reach
  • Mobile Marketing – Strategies
  • Research for Information
  • Identify Your Target Audience
  • Define the Value of Your Offerings
  • Outline Your Goals & Objectives
  • Mobile Marketing – Policies
  • What is Mobile Marketing Policy?

Overview & Process

  • Mobile Marketing – SMS Campaign
  • What is SMS Campaign?
  • How does SMS Campaign Work?
  • Benefits of SMS Campaign
  • Mobile Website – Marketing Strategies
  • What is Mobile Website?
  • How does Mobile Website Work?
  • Benefits of Mobile Website
  • Mobile Apps – Marketing Strategies
  • What is a Mobile App?
  • How does a Mobile App Work?
  • Benefits of Mobile App

Mobile Advertising

  • What is Mobile Advertisement Ecosystem?
  • How does Mobile Advertisement Work?
  • Benefits of Mobile Advertisement
  • Revolutionary Mobile Advertising Trends 2017

Mobile Social Media Marketing

  • What is Mobile Social Media Marketing?
  • How does Mobile Social Media Marketing Work?
  • Benefits of Mobile Social Media Marketing

Mobile E-mail Marketing

  • What is Mobile Email Marketing?
  • How does Mobile Email Marketing Work?
  • Benefits of Mobile Email Marketing


  • What is M-Commerce?
  • How does M-Commerce Work?
  • Benefits of M-Commerce


  • Understanding Mobile Users
  • Mobile Users – Statistics
  • Ways to Know Your Mobile Audience

Mobile Marketing – ROI

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Hitesh Chhatralia, has won many awards in recent years and few most prominent awards are:

Padma Award in February 2019

Hitesh Chhatralia wins Padma Award in February 2019

Health & Wellness Centres

Awarded by Ministry of Health & Family Welfare, Govt. of India

Hitesh Chhatralia wins the Quiz on Health & Wellness Centres, in March 2019

Election in India

Awarded by Govt. of India in March 2019

Hitesh Chhatralia wins the Quiz on Election in India, in March 2019


Hitesh Chhatralia is all set to be a dominant player in the training universe. Hitesh marks his awesome presence by great ideas, breakthrough achievements, with his highly charged thunderbolt illustrious training programs in the areas of Ecommerce segment.

Driven by the passion of his exuberant mind in technology, Hitesh pursues a vision of providing Peak Quality Performance solutions for B2B & B2C e-business space. From the vision of a networked world to technology solutions that power the ecommerce future, and have a pledge to be a global leader committed to shape the industry, creating value for clients.

Hitesh exists to provide a full spectrum of innovative construction and related services that meet the ever-changing needs of our public and private sector customers in select domestic and international markets.

19 Years of experience in Information Technology, Web Development and eCommerce, Social Media and Digital Marketing.

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