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Diploma in Digital Marketing

Learn. Lead. Leverage.

Diploma in Digital Marketing Course for the Global Age

This course is 6 Months Highly Intensive Diploma in Digital Marketing. After completing this course, you are ready to take on the Real World Digital Battle.

Guaranteed 100% Practical Course with 100% Hands on experience.

“We teach with Innovative Revenue Segment Integration Technologies which NO Institute will Teach you.”

TABLE OF CONTENT

Introduction

  • Frequently Asked Questions (FAQ’s)
  • How to Grow a Business Online from Scratch
  • The “One Thing” That Will Transform Your Marketing
  • 5 Best Free Digital Marketing Tools

Marketing Fundamentals

  • Project Overview: Create a Buyer Persona & Unique Selling Proposition
  • How to Create a Buyer Persona
  • 8 Ways to Find Your Audience Online
  • How to Identify Your Unique Selling Proposition
  • Taking Action: Create a Buyer Persona & Unique Selling Proposition
  • 3 Steps to Get Valuable Feedback on Your Project

Importance of Internet Marketing

  • Types of Internet Marketing Methods
  • How the Search Engine Works?
  • Understanding The SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and Its Importance
  • Latest Updates About SEO Algorithms

MARKET RESEARCH

  • Project: Validate Your Idea with Type form
  • Why Type form?
  • How to Design Your Online Survey
  • How to Distribute Your Online Survey
  • How to Analyze Your Survey Results
  • Taking Action: Validate Your Idea with Type form
  • Quiz – Market Research

COPYWRITING

  • Project: Write Copy That Sells
  • What is Copywriting & Why is it Important?
  • How to Write for Your Buyer Persona
  • Attention – Headlines are “Eighty Cents of the Dollar”
  • 11 Tips to Write Magnetic Headlines
  • A.I.D.A – Interest, Desire & Action
  • Taking Action: Use A.I.D.A to Write Copy That Sells
  • Quiz – Copywriting

SEARCH ENGINE OPTIMIZATION (SEO)

  • An Overview of SEO
  • 5 SEO Metrics to Measure SEO Performance
  • On-Page Optimization (Onsite)
    • Basics of Website Designing / Development
    • Usability and User Experience in Website
    • Onsite Optimization Basics
    • HTML Basics For SEO
    • Importance of Domain Names
    • Website Structure and Navigation Menu Optimization
    • HTML Validation Using W3C
    • Coding Best Practices
    • Filename Optimization
    • Title Tag Optimization
    • Meta Tags Optimization
    • Headers Optimization
    • SEO Content Writing
    • Page Speed Optimization Tool
    • Anchor Links Optimization
    • Internal Link Strategy
    • Iframes / Frames Effects On SEO
    • Keywords Research and Analysis
    • Introduction to Keyword Research
    • Business Analysis
    • Types of Keywords
    • Keyword Research Methodology
    • Keywords Analysis Tools
    • Competition Analysis
    • Preparing A Keyword List for Project
    • Image Tag Optimization
    • Footer Optimization
    • Creating an HTML and XML Sitemaps
    • URL Rewriting Techniques (301, 302)
    • Robot.Txt File
    • Sitemap Creation
    • Google SEO Guidelines
  • Off-Page Optimization (Offsite)
    • Introduction to Offsite Optimization
    • Submission to Search Engines
    • Linking Building Methodology
    • Types of Linking Methods
    • Free Links / Paid Links
    • Directory Submissions For SEO
    • Social Bookmarking
    • Local Business Listing (Local SEO)
    • Classifieds Posting
    • Forum Signatures and Commenting
    • Using Blogs For SEO
    • Blog Commenting
    • Press Release Submission
    • Article Submissions
    • Video Submissions
    • Social Media Optimization Techniques
    • RSS Feeds Submissions
    • Tracking the Links and Page Rank
    • Reports and Management
    • Website Position Analysis
    • Introduction to Google Analytics
    • Installing Google Analytics
    • Basics of Google Analytics
    • Visitors Reports
    • Geographic Reports
    • Traffic Sources Reports
    • Keywords Reports
    • Goals and Conversions
    • Live Project Exposure
    • Google Webmasters Tools
    • Adding A Site and Verification Process
    • Configuration / Settings
    • Geographic Settings
    • URL Parameters
    • Site Links / Health
    • Crawl Errors / Crawl Stats
    • Google Fetch
    • Blocking the Crawler and Blocked Pages
    • Traffic
    • Search Queries
    • Links to Site / Internal Links
    • Optimization / Sitemaps
    • Remove URLS From Index
    • HTML Suggestions
    • Content Keywords
  • How to SEO Optimize Your Homepage
  • How to Verify Your Website in The Google Search Console
  • How to Improve Website Performance & Speed
  • How to Take the Google Mobile Friendly Test
  • How to Do Keyword Research: Steps & Strategy
  • How to Quickly Brainstorm 1000’s of Keyword Ideas
  • How to Narrow Down Your Keyword List using Google Keyword Planner
  • How to Assess Keyword Competition & Choose Target Keywords
  • How to Write Title Tags Search Engines Love
  • How to Skyrocket Click through Rate with Meta Descriptions
  • How to Appear in the Google Image Search Results
  • Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
  • The Types of Backlinks That Really Matter and How to Get Them
  • How to Maximize Links for Your SEO Campaigns
  • How to Create Content That Generates Links & Social Shares on Autopilot
  • How to Leverage Authority Websites and Top of the Search Results
  • Quiz – SEO
  • Local SEO: How to Rank Your Local Business in Google

GOOGLE SEARCH CONSOLE

  • Registering Webiste for Search Console
  • How to submit Sitemaps to Google Search Engine
  • Monitoring website performance and inbound/outbound links
  • Analyze existing or new keywords performance
  • Improve user experience and monitor traffic
  • Submit website to Google search console
  • Check how many pages are indexed by Google
  • Check how website is performing
  • Improve the website to get more traffic
  • Know how to get high conversion rates
  • Learn about different types of issues a website can have and how to fix it

GOOGLE ANALYTICS

  • Introduction to Web Analytics
  • What Is Web Analytics
  • Purpose of Analytics in Internet Marketing / Admin Interface
  • Setting Up an Accounts and Web Properties.
  • Managing Account / Users
  • Google Analytics Interface
  • Home Tab / Real-time Data
  • Dashboard / Widgets
  • Customize Dashboard
  • Intelligent Events / Shortcuts
  • Interface Feature
  • Date Selection and Comparison
  • Exporting Reports
  • Customizing Dashboards
  • Emailing Reports
  • Conversion Tracking Goals
  • Calculating The ROI
  • Custom Reporting

GOOGLE ADS

  • AdWords Data Analysis
  • Keywords/Keyword Positions
  • Traffic Sources
  • Overview of Traffic Sources
  • Sources / Direct Search
  • Organic / Keywords Analysis
  • Paid / Referral

SMS MARKETING

  • What is SMS Marketing?
  • Requirements for SMS Campaigns
  • TRAI Rules and Regulations
  • Using Sender ID
  • SMS Content and Format
  • Prohibited products and services in SMS Marketing
  • SMS Content Management System
  • SMS Marketing Tools
  • SMS Service Providers
  • Selecting the Service Providers
  • Do’s & Don’ts in SMS Marketing

EMAIL MARKETING

  • Project: Get Your First 1000 Email Subscribers in 30 Days
  • Why List Building Is So Important
  • How to Integrate MailChimp with WordPress
  • How to Track Email Sign Ups with Google Analytics
  • How to Add a Lead Magnet to Your Sign-Up Form
  • How to Turn Your Homepage into a Landing Page
  • How to Use Pop Ups & opt In Forms
  • How to Use Lead Pages to Grow Faster
  • How to Create an Email Campaign in Mailchimp
  • Email Analytics: 5 Metrics to Track
  • Taking Action: Set Up Your Sign Forms & Incentives
  • Quiz – Email Marketing

FACEBOOK BLUEPRINT

Introduction

  • Why Facebook?
  • The Power of Organic Facebook Marketing
  • Dominate Facebook & Instagram
  • Facebook’s EdgeRank algorithm
  • Understanding EdgeRank to boost your client’s reach

Getting Started

  • Setting up a Facebook Business Page
  • Setting Up Your Menu Tabs on Facebook
  • Creating Your Facebook Shop and Adding Your First Product
  • Creating Services on Facebook
  • Uploading Your First Promotional Video to Your Facebook Page
  • Liking Other Business Pages as Your Business Page
  • Drive Traffic to Your Website Using Facebook Notes
  • Posting to Groups on Facebook

Facebook Marketing

  • Know your target group
  • Targeting options
  • How to get familiar with your target group
  • Why trust is so important
  • How to build trust
  • Boost your reach
  • Use cover photo to generate Leads & boost sales
  • Facebook Page Cover
  • How to use Tabs for traffic and sales
  • Facebook SEO
  • Optimizing your Facebook Page
  • Facebook Page Apps
  • Get found in the SERPs and Facebook Search
  • Identify your best posts with a content audit
  • Free tool to analyze your Fan page
  • Facebook Sales Funnel
  • Discovering the BEST Keywords
  • Video Promotion

FACEBOOK LIVE

  • What’s Facebook Live and WHY you need to start using every day
  • Start a Facebook Live (Technology)
  • Planning your Facebook Live Streaming
  • Talking to Audience
  • The Best Call to Action on Facebook Live
  • Reuse Facebook Live Session for Marketing

Personal Branding

  • Define yourself
  • Branding Strategy
  • Set your privacy settings
  • Create vanity URL
  • Professional Details
  • Networking to increase the base
  • Create posts/share content

CONTENT DELIVERY

  • Content Matrix
  • Types & Quality of Posts
  • Create link posts
  • Publish content that create conversations
  • Create a blog & newsletter
  • Post Frequency
  • Likes Philosophy
  • Be original

FACEBOOK ENGAGEMENT

  • Establish Unique Selling Proposition
  • Call-to-Action
  • Call-to-Action Types
  • Call-to-Action Buttons
  • Reach the Right Customers
  • Engaging Fans
  • Interacting with Fans
  • Content, Competitions & Surveys
  • Content | Questions | Images | Videos | Quizzes | Contest | Hashtags

FACEBOOK ADVERTISING (ADS MANAGER)

  • Connect with new audiences and lower your ad costs via Facebook Ads!
  • Mass post quickly to various social media networks!
  • MASTER Facebook Ads Manager!
  • Implement the Facebook Pixel and advanced tracking strategies.
  • MASTER your sales funnel… awareness, retargeting, and conversion!
  • Average $0.01 per engagement/like/click with my Facebook ad strategies!
  • Use the advanced features available in Facebook Business Manager.
  • MASTER Facebook Marketing all in one course!

FACEBOOK ANALYTICS

  • Facebook Analytics
  • A/B Testing
  • Creating a Test
  • Actions on page
  • Create Your Facebook Page
  • Facebook Icon
  • Facebook Cover Image
  • Description & About Page
  • Apps & Tabs
  • Page Settings
  • 9 Post Formulas Guaranteed to Drive Engagement
  • Edgerank Algorithm
  • Caption This Photo
  • Quotes
  • Native Videos
  • Facebook Contest
  • Facebook Post Formulas
  • Bonus Tips: Content Strategy
  • Tactics to Start Getting Organic Likes
  • Use Email to Drive Organic Likes
  • Use Facebook Groups to Drive Organic Likes
  • Add a Facebook Like Box to Your Website
  • Secret Strategy to Increase Page Likes
  • 5 Facebook Insights Reports to Measure Success

TWITTER MARKETING

  • Increase Your Twitter Followers with 10 Strategies
  • Why Twitter?
  • How Twitter Works
  • What Not to Do on Twitter
  • 4 Ways to Get More Retweets
  • 5 Steps Optimize Your Profile
  • 5 Ways to Promote Your Twitter
  • Use Hashtags to Increase Discoverability
  • Follow Top Twitter Users
  • The Poster Boy Formula
  • Join a Trending Conversation
  • Bring Twitter into the Physical World
  • Track Results: Twitter Analytics
  • Schedule Tweets with Buffer
  • Twitter Advertising

AFFILIATE MARKETING

  • How Affiliate Marketing Works
  • Affiliate Marketing in Action
  • Keywords Research
  • How to Find Your Buyers
  • Looking for The Best Affiliate Networks
  • How to Get Started as Amazon Associate
  • How to Build Your Affiliate Website
  • Choose and Register Your Own Domain
  • Creating Powerful Keyword-Based Content
  • Use Affiliate Resources
  • Article Formatting Secrets
  • How to Get Your Affiliate Links
  • How to Create Your Affiliate Link
  • How to Insert Your Affiliate Links in The Article
  • How to Short, Share and Track Your Affiliate Links
  • The Best Affiliate Marketing Promotional Strategies
  • How to Send A Broadcast?
  • How to Generate Traffic
  • List Building the Pro Way
  • Drive Social Media Traffic
  • Million Visitors from Classified Ads
  • Drive Traffic from Subject Directories
  • Perfect Promotion Method

YOUTUBE MARKETING

  • Project: Use Simple Videos to Drive Traffic & Sales
  • Why YouTube
  • YouTube Marketing Strategy
  • “Watch Time” is Golden
  • The Subscriber Advantage
  • YouTube Recording Software & Mics
  • YouTube Account Set Up & Optimization
  • YouTube Keyword Research
  • YouTube Video Structure
  • YouTube SEO
  • YouTube Thumbnails
  • YouTube Annotations & Cards
  • YouTube Promotion
  • YouTube Analytics
  • Taking Action: Upload Your First Video
  • Quiz – YouTube

MOBILE MARKETING

INTRODUCTION

  • Mobile Marketing – Overview
  • Why Mobile Marketing?
  • Mobile Marketing — Technology & Reach
  • Mobile Marketing – Strategies
  • Research for Information
  • Identify Your Target Audience
  • Define the Value of Your Offerings
  • Outline Your Goals & Objectives
  • Mobile Marketing – Policies
  • What is Mobile Marketing Policy?

OVERVIEW & PROCESS

  • Mobile Marketing – SMS Campaign
  • What is SMS Campaign?
  • How does SMS Campaign Work?
  • Benefits of SMS Campaign
  • Mobile Website – Marketing Strategies
  • What is Mobile Website?
  • How does Mobile Website Work?
  • Benefits of Mobile Website
  • Mobile Apps – Marketing Strategies
  • What is a Mobile App?
  • How does a Mobile App Work?
  • Benefits of Mobile App

Mobile Advertising

  • What is Mobile Advertisement Ecosystem?
  • How does Mobile Advertisement Work?
  • Benefits of Mobile Advertisement
  • Revolutionary Mobile Advertising Trends 2017

Mobile Social Media Marketing

  • What is Mobile Social Media Marketing?
  • How does Mobile Social Media Marketing Work?
  • Benefits of Mobile Social Media Marketing

Mobile E-mail Marketing

  • What is Mobile Email Marketing?
  • How does Mobile Email Marketing Work?
  • Benefits of Mobile Email Marketing

M-Commerce

  • What is M-Commerce?
  • How does M-Commerce Work?
  • Benefits of M-Commerce

CONCLUSION

  • Understanding Mobile Users
  • Mobile Users – Statistics
  • Ways to Know Your Mobile Audience

Mobile Marketing – ROI