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Masters in Digital Marketing

Learn. Lead. Leverage.

Digital Marketing Masters Course for the Global Age

Covering hundreds major digital marketing topics and comprising of 100 hours of Class Room and Online Training. This is the most complete course on Digital Marketing available. We will also assist you to launch a new, innovative business that will be as accessible as possible, if you have a concept in your mind or on paper.

All the strategies and tools used in this digital marketing course are either free or very cost effective.

Table of Content

Copywriting

  • Project: Write Copy That Sells
  • What is Copywriting & Why is it Important?
  • How to Write for Your Buyer Persona
  • Attention – Headlines are “Eighty Cents of the Dollar”
  • 11 Tips to Write Magnetic Headlines

SEARCH ENGINE OPTIMIZATION (SEO)

  • An Overview of SEO
  • On-Page Optimization (Onsite)
    • Basics of Website Designing / Development
    • Usability and User Experience in Website
    • Onsite Optimization Basics
    • HTML Basics For SEO
    • Importance of Domain Names
    • Website Structure and Navigation Menu Optimization
    • HTML Validation Using W3C
    • Coding Best Practices
    • Filename Optimization
    • Title Tag Optimization
    • Meta Tags Optimization
    • Headers Optimization
    • SEO Content Writing
    • Page Speed Optimization Tool
    • Anchor Links Optimization
    • Internal Link Strategy
    • Iframes / Frames Effects On SEO
    • Keywords Research and Analysis
    • Introduction to Keyword Research
    • Business Analysis
    • Types of Keywords
    • Keyword Research Methodology
    • Keywords Analysis Tools
    • Competition Analysis
    • Preparing A Keyword List for Project
    • Image Tag Optimization
    • Footer Optimization
    • Creating an HTML and XML Sitemaps
    • URL Rewriting Techniques (301, 302)
    • Robot.Txt File
    • Sitemap Creation
    • Google SEO Guidelines
  • Off-Page Optimization (Offsite)
    • Introduction to Offsite Optimization
    • Submission to Search Engines
    • Linking Building Methodology
    • Types of Linking Methods
    • Free Links / Paid Links
    • Directory Submissions For SEO
    • Social Bookmarking
    • Local Business Listing (Local SEO)
    • Classifieds Posting
    • Forum Signatures and Commenting
    • Using Blogs For SEO
    • Blog Commenting
    • Press Release Submission
    • Article Submissions
    • Video Submissions
    • Social Media Optimization Techniques
    • RSS Feeds Submissions
    • Tracking the Links and Page Rank
    • Reports and Management
    • Website Position Analysis
    • Introduction to Google Analytics
    • Installing Google Analytics
    • Basics of Google Analytics
    • Visitors Reports
    • Geographic Reports
    • Traffic Sources Reports
    • Keywords Reports
    • Goals and Conversions
    • Live Project Exposure
    • Google Webmasters Tools
    • Adding A Site and Verification Process
    • Configuration / Settings
    • Geographic Settings
    • URL Parameters
    • Site Links / Health
    • Crawl Errors / Crawl Stats
    • Google Fetch
    • Blocking the Crawler and Blocked Pages
    • Traffic
    • Search Queries
    • Links to Site / Internal Links
    • Optimization / Sitemaps
    • Remove URL’S From Index
    • HTML Suggestions
    • Content Keywords

GOOGLE SEARCH CONSOLE

  • Registering Website for Search Console
  • How to submit Sitemaps to Google Search Engine
  • Monitoring website performance and inbound/outbound links
  • Analyze existing or new keywords performance
  • Improve user experience and monitor traffic
  • Submit website to Google search console
  • Check how many pages are indexed by Google
  • Check how website is performing
  • Improve the website to get more traffic
  • Know how to get high conversion rates
  • Learn about different types of issues a website can have and how to fix it

GOOGLE ANALYTICS

  • Introduction to Web Analytics
  • What Is Web Analytics
  • Purpose of Analytics in Internet Marketing / Admin Interface
  • Setting Up an Accounts and Web Properties.
  • Managing Account / Users
  • Google Analytics Interface
  • Home Tab / Real-time Data
  • Dashboard / Widgets
  • Customize Dashboard
  • Intelligent Events / Shortcuts
  • Interface Feature
  • Date Selection and Comparison
  • Exporting Reports
  • Customizing Dashboards
  • Emailing Reports
  • Conversion Tracking Goals
  • Calculating The ROI
  • Custom Reporting

GOOGLE ADS

  • AdWords Data Analysis
  • Keywords/Keyword Positions
  • Traffic Sources
  • Overview of Traffic Sources
  • Sources / Direct Search
  • Organic / Keywords Analysis
  • Paid / Referral

SMS CAMPAIGNS

  • What is SMS Marketing?
  • Requirements for SMS Campaigns
  • TRAI Rules and Regulations
  • Using Sender ID
  • SMS Content and Format
  • Prohibited products and services in SMS Marketing
  • SMS Content Management System
  • SMS Marketing Tools
  • SMS Service Providers
  • Selecting the Service Providers
  • Do’s & Don’ts in SMS Marketing

EMAIL MARKETING

  • Project: Get Your First 1000 Email Subscribers in 30 Days
  • Why List Building Is So Important
  • How to Integrate MailChimp with WordPress
  • How to Track Email Sign Ups with Google Analytics
  • How to Add a Lead Magnet to Your Sign-Up Form
  • How to Turn Your Homepage into a Landing Page
  • How to Use Pop Ups & opt In Forms
  • How to Use Lead Pages to Grow Faster
  • How to Create an Email Campaign in Mailchimp
  • Email Analytics: 5 Metrics to Track
  • Taking Action: Set Up Your Sign Forms & Incentives
  • Quiz – Email Marketing

FACEBOOK MARKETING

Introduction

  • Why Facebook?
  • The Power of Organic Facebook Marketing
  • Dominate Facebook & Instagram
  • Facebook’s EdgeRank algorithm
  • Understanding EdgeRank to boost your client’s reach

Getting Started with Facebook

  • Setting up a Facebook Business Page
  • Setting Up Your Menu Tabs on Facebook
  • Creating Your Facebook Shop and Adding Your First Product
  • Creating Services on Facebook
  • Uploading Your First Promotional Video to Your Facebook Page
  • Liking Other Business Pages as Your Business Page
  • Drive Traffic to Your Website Using Facebook Notes
  • Facebook SEO
  • Optimizing your Facebook Page
  • Facebook Page Apps
  • Get found in the SERPs and Facebook Search
  • Identify your best posts with a content audit
  • Free tool to analyze your Fan page
  • Facebook Sales Funnel
  • Discovering the BEST Keywords
  • Video Promotion

Facebook Live

  • What’s Facebook Live and WHY you need to start using every day
  • Start a Facebook Live
  • Talking to Audience
  • Reuse Facebook Live Session for Marketing

Personal Branding

  • Define yourself
  • Set your privacy settings
  • Create vanity URL
  • Professional Details
  • Create posts/share content

Facebook Advertising (ADS MANAGER)

  • Connect with new audiences and lower your ad costs via Facebook Ads!
  • Mass post quickly to various social media networks!
  • MASTER Facebook Ads Manager!
  • Implement the Facebook Pixel and advanced tracking strategies.
  • MASTER your sales funnel… awareness, retargeting, and conversion!
  • Average $0.01 per engagement/like/click with my Facebook ad strategies!
  • Use the advanced features available in Facebook Business Manager.
  • MASTER Facebook Marketing all in one course!

Facebook Analytics

  • Facebook Analytics
  • Actions on page
  • Create Your Facebook Page
  • Facebook Icon
  • Facebook Cover Image
  • Description & About Page
  • Apps & Tabs
  • Page Settings
  • 9 Post Formulas Guaranteed to Drive Engagement
  • Edgerank Algorithm
  • Native Videos
  • Facebook Contest
  • Add a Facebook Like Box to Your Website
  • Secret Strategy to Increase Page Likes

TWITTER MARKETING

  • Increase Your Twitter Followers with 10 Strategies
  • Why Twitter?
  • How Twitter Works
  • What Not to Do on Twitter
  • Use Hashtags to Increase Discoverability
  • Follow Top Twitter Users
  • Track Results: Twitter Analytics
  • Schedule Tweets with Buffer

AFFILIATE MARKETING

  • How Affiliate Marketing Works
  • Affiliate Marketing in Action
  • Keywords Research
  • How to Find Your Buyers
  • Looking for The Best Affiliate Networks
  • How to Get Started as Amazon Associate
  • How to Build Your Affiliate Website
  • Choose and Register Your Own Domain
  • Creating Powerful Keyword-Based Content
  • Use Affiliate Resources
  • Article Formatting Secrets
  • How to Get Your Affiliate Links
  • How to Create Your Affiliate Link
  • How to Insert Your Affiliate Links in The Article
  • How to Short, Share and Track Your Affiliate Links
  • Million Visitors from Classified Ads
  • Drive Traffic from Subject Directories
  • Perfect Promotion Method

YOUTUBE & VIDEO MARKETING

  • Project: Use Simple Videos to Drive Traffic & Sales
  • Why YouTube
  • YouTube Marketing Strategy
  • “Watch Time” is Golden
  • The Subscriber Advantage
  • YouTube Recording Software & Mics
  • YouTube Account Set Up & Optimization
  • YouTube Keyword Research
  • YouTube Video Structure
  • YouTube SEO
  • YouTube Thumbnails
  • YouTube Annotations & Cards
  • YouTube Promotion
  • YouTube Analytics
  • Taking Action: Upload Your First Video
  • YouTube Alternative Platforms

MOBILE MARKETING
Introduction

  • Mobile Marketing – Overview
  • Why Mobile Marketing?
  • Mobile Marketing — Technology & Reach
  • Mobile Marketing – Strategies
  • Research for Information
  • Identify Your Target Audience
  • Define the Value of Your Offerings
  • Outline Your Goals & Objectives
  • Mobile Marketing – Policies
  • What is Mobile Marketing Policy?

Overview & Process

  • Mobile Marketing – SMS Campaign
  • What is SMS Campaign?
  • How does SMS Campaign Work?
  • Benefits of SMS Campaign
  • Mobile Website – Marketing Strategies
  • What is Mobile Website?
  • How does Mobile Website Work?
  • Benefits of Mobile Website
  • Mobile Apps – Marketing Strategies
  • What is a Mobile App?
  • How does a Mobile App Work?
  • Benefits of Mobile App

Mobile Advertising

  • What is Mobile Advertisement Ecosystem?
  • How does Mobile Advertisement Work?
  • Benefits of Mobile Advertisement
  • Revolutionary Mobile Advertising Trends 2017

Mobile Social Media Marketing

  • What is Mobile Social Media Marketing?
  • How does Mobile Social Media Marketing Work?
  • Benefits of Mobile Social Media Marketing

Mobile E-mail Marketing

  • What is Mobile Email Marketing?
  • How does Mobile Email Marketing Work?
  • Benefits of Mobile Email Marketing

M-Commerce

  • What is M-Commerce?
  • How does M-Commerce Work?
  • Benefits of M-Commerce

CONCLUSION

  • Understanding Mobile Users
  • Mobile Users – Statistics
  • Ways to Know Your Mobile Audience

Mobile Marketing – ROI

Requirements

  • No experience required
  • Suitable for all types of individuals and businesses

Don’t Miss Out!

We provide 30 days* money-back guarantee – so there’s no risk to get started. (* -Before the 1st lecture of classroom or online training, which ever chosen)

Go ahead and  enroll in this course to start growing a business online today!

Are You, THE ONE?

  • Social Media Students
  • Digital Media Students
  • Marketing Students
  • MBA Students
  • Business owners who do not know how and where to get started
  • Marketing Managers looking for upgrading their career by acquiring intense Digital Marketing Course to boost their appraisals
  • Marketing Executives looking to upgrade the latest global digital marketing strategies and know-how
  • Anyone looking to start a Freelancing in Digital Marketing by taking up International Projects.

Duration of Course:

  • 100 Hours of Classroom/Online Training