What SEO keywords are outdated and losing their authority. Check this list of words that top SEO professionals would like us to rethink. These days, it is sometimes harder than ever to say what is hot or what is not in SEO terms, phrases, and words. As brands and marketers begin embracing Web3, there is an emerging new generation of Internet terms that are coming and going. To make sure you are staying ahead of the curve, we have brought in some of the top SEO and digital marketing minds in the industry to break down overused, underappreciated, and emerging SEO keywords.
Just as styles shift from season to season, SEO has changed along with algorithms and modern times. What may have been the buzzword of choice last season may be a red flag waiting to happen for a Google penalty this year.
Are we still talking about wearing a black and a white hat?. Is it still an exclusive, predominantly male-dominated industry. Is the release of press releases still the tactic or the strategy?. Some SEO keywords are simply past their prime, categorizing them as overused, overhyped, or, in some cases, simply out of date.
Entering The Web3 Age
As we move into the Web3 age, otherwise known as the next generation of the Internet, marketers and brands need to adjust accordingly. Beyond the Web3, brands of any size need to be focused on diversity, equity, and inclusiveness as the strategic, leadership, and cultural touchpoints.
Including content and solutions that focus on inclusivity, equality, fair pay, working from home, etc., are more than just buzzwords. In Search Engine Journals recent interview with Rachel Heseltine, she shares her own coming-out story as an SEO practitioner, as well as thoughts on the effects of diversity in management and beyond. “Public relations” and media exposure continues to have positive SEO impacts, with results trickling down from the benefits of links to positive SEO boosts that result from mentions of brands in the media. Let us also keep an eye out for how SEO in the metaverse looks, as Google tipstoes around one of Googles biggest trending keywords for 2021: the “metaverse”. As we move towards the Web3 world, terms such as decentralization, privacy, and blockchain will all trend upward.
For the general public, SEO has been somewhat of a mystery about how it works, how much time it takes, and who are the experts. Using old-fashioned terms and languages may be a sure sign of either incompetence, unfamiliarity, or conversions and modernization. When we asked leading SEO professionals what SEO keywords should be eliminated, the word that was the most frequently used SEO word was… SEO.
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SEO isnat magic, itasnat the be-all-end-all. “The term SEO alone isnat bad,a says Kelsey Jones, a content marketing consultant and SEO specialist. “But dubious agencies are using obscure terms in order to be opaque to clients about the actual work thatas being done on their websites. . “I have had small business owners approach me asking for SEO, assuming that it would magically put them at the top of the search results, just because some other SEO practitioners said that was possible in just a few months. As a professional, it is simply wrong to be taking advantage of someone with no clue what you are talking about,” added Johns.
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“I also believe that the term content is slightly misguided and misunderstood, as many entrepreneurs or C-suite executives fail to realize how much blood, sweat, and tears go into creating a piece of content, from the original idea, through researching, writing, and promotion. They believe that anyone can produce content, but you need a team of professionals that understands how the whole process works in order for it to be effective.
When you think about SEOs origins dating back to 1997, making it just over 20 years old, that is still an awful lot of growth. We went from birth, through childhood, through middle school, through the teenage years, to graduating from college.
SEO was pretty easy for those first few years. It was not hard to play around with the system. Manipulating the results of the search was game.
Now, with SEO being into the mid-20s, things are starting to get ripe for serious play. As SEO grows, the vocabulary, terms, and best practices also evolve. In the modern, post-pandemic, complex, fast-moving digital marketing landscape, change is the order of the day. If search marketers had to choose one specialization, it would be being an “expert at changing”.
What worked last year is old news, and what was surprising five years ago is ancient history within the Google years. Unlike fashion, the SEO Keywords of the day have not made a comeback. Optimizing for a top spot in Googleas Page One Search results requires a aadaptationa attitude. To keep pace, here are 26 SEO keywords that industry professionals wish they could remove, die, and kiss goodbye. Do these, and you will succeed.