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How Search Engines Work: Crawling, Indexing, and Ranking

As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet’s content in order to offer the most relevant results to the questions searchers are asking.In order to show up in search results, your content needs to first be visible to search engines. It’s arguably the…

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10 Reasons to Invest in SEO

SEO doesn’t let you down, that’s why you need to focus on it. You shouldn’t avoid it. It’s not your ex; it is your partner for the long run — the one that you should have for better and worse. SEO is like a marriage: sometimes you don’t get it, sometimes you fight against it,…

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